Construction cranes are popping up on college campuses all over the country and many of them are helping build new sports stadiums and arenas. Like pro teams, the schools need to generate as much revenue from those buildings as possible to pay for the construction.

If you need to know what's being built, what's on the drawing boards and how schools plan to pay for all this work, then the Revenues From Sports Venues College Edition is for you. This newly updated edition tells you how schools are making their new buildings pay off.

Take the University of Michigan. That school recently added more than 5,000 seats to Michigan Stadium, pushing capacity over 107,000 and reinforcing its position as the largest stadium in the country! Penn State is spending $84 million to add more than 10,000 seats to Beaver Stadium and increase its capacity to more than 103,000. The University of Texas will add more than 5,000 seats and 50 luxury suites to Royal Memorial Stadium putting capacity at nearly 80,000.

Men's and women's basketball is increasing the demand on arenas and many new ones are on the drawing board. You'll find major buildings under construction or renovation in California, Rhode Island, Maryland and at many other schools around the country.

Like their professional counterparts, these buildings will feature luxury suites and club seating to attract big spenders. But because alumni are an important revenue source for schools, you'll also learn how the universities are setting up programs to encourage them to provide on-going building revenue.

You'll get the details on other ways schools are raising money. You'll read about Xavier University's sale of seat licenses for its new arena and how much Ohio State University is charging for advertising positions on its new $9 million scoreboard at Ohio Stadium.

That's why the Revenues From Sports Venues College Edition is such an important tool – it puts all this information right at your fingertips! And it's available to you right now.

The edition covers all NCAA Division 1 schools. In addition to telling you about each school's plans for renovations, it gives you prices for luxury suites, tickets and other revenue sources. We've also added attendance figures for football and men's basketball so you can see just how well these schools are doing at filling their stadiums and arenas.

In addition to the detailed listings on each school, you'll also get charts that compare schools by conference in both football and basketball.

How valuable is it? Just take a look at the sample listings I've enclosed. You'll see it gives you vital information that helps you plan your marketing strategy.

The current edition is available for $395. The book is published in both print and CD-ROM versions. Get either for the same price or both for just an additional $95.

Also interested in pro sports? You can get both the College Edition and our Professional Sports Edition for $545. That's $195 off the regular price.

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